Good Morning,
It's currently 5 am on a Thursday. I am bringing you this article from my kitchen table with my 14-pound miniature dachshund sleeping in his bed next to me. Today, I want to talk about one bad social media practice. I'm writing this now because it's driving me nuts. I hate even to call this a "practice," but it seems like that's what it has become to people. I view them as "bad reps"; they are bad things you do daily without realizing because you were never taught otherwise. If you do enough bad reps, it becomes a practice. I'll highlight a few bad reps and then good reps to replace. Hopefully, over time these good reps become good practices.
Bad Rep - Following and unfollowing random accounts on Instagram. Why the heck do people still think that is a good practice? I believe people do this to get eyes on their page, almost as a "hey, look at me." Toddlers can do that, not adults. It's a paper-thin approach; we can see right through it; it looks "spammy." I have never heard about this approach being successful.
Good Rep:
Leave meaningful comments.
Determine your target audience, and attack those accounts.
Take a second and read their post and add your opinion to add value to what they already said.
Instead of following and unfollowing those ten accounts a day, add five solid comments daily to five different accounts. I would rather burn five good reps a day and get ignored than 100 bad reps and be viewed as spammy.
Let's be honest; every brand on social media wants attention. Attention drives likes, comments, and followers, which drives sales. Sales put money in your pocket. When you think of it in terms of money, you can see back to how people subconsciously don't respond to spammy "practices." People run scams online through our phones and credit cards daily, so it's natural that their bullshit filter is full. Once again, it's a paper-thin approach; people see through it, and you are marked as spam in their subconscious.
Conclusion? Meaningful comments
Your Neighbor,
Dylan Nicholas
Comments